Publication Resources and Guidelines
Penn State Behrend faculty and staff are encouraged to contact the office of University Relations at the beginning of your publications and public relations projects. We help colleagues throughout campus develop effective marketing communications plans, and our staff can provide expertise and resources in marketing, editing, photography, design, printing, media relations, and Web communications.
The promotional publications listed below require review and approval by the University Editor. At Penn State Behrend, contact Director of Marketing Communication Dewayne Wright at x6570 or daw40@psu.edu, to have your materials reviewed and assigned a University Editor number:
Electronic and hard-copy versions of the Penn State Behrend mark, for both print and the Web, are available through Marketing Communication. Please contact Dewayne Wright.
Any publication used for recruitment purposes, or included with any other recruitment materials (including publications directed to undergraduate, graduate, and corporate and adult learning audiences).
- General information pieces and viewbooks
- Advertisements
- Posters, flyers, and faxes
- Newsletters, periodicals, and magazines
- Programs and invitations for special or sponsored events
- Program and course guides
- Handbooks and catalogs
- Calendars of events
- Class schedules
- Fund-raising materials
- Annual reports
- Maps
- Home pages and all promotional publications in electronic format
- In addition, T-shirts, mugs, and other promotional
memorabilia should be reviewed by the University Editor
These Non-Promotional Publications DO NOT Require a University Editor Number
- Standard University stationery (including letterhead, envelopes, business cards)
- Student-produced publications
- Classroom and instructional material
- Forms
- Research papers
- Scholarly journals
- Internal memorandums
Important Points about University Editor
Representatives for Faculty and Staff
- All promotional publications need to be reviewed and OK'd by your University Editor representative and assigned a U.Ed. number. Major image pieces and primary promotional pieces will need to be reviewed by the Department of Marketing Communication in the page-proof stage, prior to being sent to a printer.
- Allow adequate time for your U.Ed. rep to conduct the reviews for which he or she is responsible. The time needed by your rep may vary depending on the size and importance of that job as well as the rep's schedule and workload.
- All promotional publications (except formal invitations) need to include a U.Ed. number, appropriate ADA statements, an affirmative action statement, and the Penn State Behrend mark.
- Many policy and style questions can be answered by consulting the Penn State Editorial Style manual, which can be found online at: http://publications.psu.edu/
- Make sure you send four samples of
completed publications to the Marketing Communication office at Logan
House.